Facts You Should Know About Blogs
The best way to use a blog for marketing is to have one on your own website. While many people choose to blog on third-party sites, this won’t help you as much in the long run. After all, you don’t want visitors to have to take another step just to reach your website. Plus, you may not be able to get as much benefit from Google advertising, nor can you add the affiliate advertising you may desire.
Adding a Blog
Having a blog on your site is not difficult. There are free products out there, such as WordPress.org, which allow you to add a blog to your site fairly easily. However, many of the hosting companies also provide everything you need for adding a blog to your site immediately. That’s something you may want to look into with your website’s host.
The great thing about having a blog on your site if you’re selling products is that you can use it as an informational tool for consumers. The search engines see all of that content and love your site, so it ends up ranking higher in the results which is exactly what you’re looking for. As a result, you’ll be increasing your traffic and making more sales.
Creating a Great Blog
You can’t just build a blog and expect readers to beat down your door. It doesn’t work that way. Instead, you’re going to have to make sure that your blog is easily accessible to a large audience. For starters, make sure people can bookmark it through portals such as Technorati, Stumbleupon, and Digg. Make sure that you also make your blog appealing to online directories. Also, remember to set up your blog so that subscribers receive immediate notification when you add an update.